The challenge is always to develop an impactful book launch that can leave a lasting impression on the audience.
Hence the need to incorporate that element in the Book Launch Ceremony.
In the end, it was decided that the book launch will incorporate a gigantic baloon as the showcase.
Red balloon was chosen as Red represents Passion and the colour of the Maze in the book cover is also red.
A Single Red Balloon was chosen to signify focus in life.
Hence the need to incorporate the element of surprise yet adhering to the principle of simplicity.