How to Launch the Book ‘A Man and His Wallet & other stories’ ?

By | August 15, 2016

The challenge is always to develop an impactful book launch that can leave a lasting impression on the audience.

“A Man and His Wallet & other stories’ is a book that thrives on the message ‘Simplicity is Beautiful’. image

Hence the need to incorporate that element in the Book Launch Ceremony.

In the end, it was decided that the book launch will incorporate a gigantic baloon as the showcase.

Red balloon was chosen as Red represents Passion and the colour of the Maze in the book cover is also red.

A Single Red Balloon was chosen to signify focus in life.

imageAs we struggle with a plethora of possibilities, finding the focus in life would represent the greatest challenge of all.

However, what needs to be done with the Balloon during the Opening ceremony is anyone’s guess.   image

Hence the need to incorporate the element of surprise yet adhering to the principle of simplicity.

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