Author Archives: bokhooi

Testimonial from IdsMED

Deep insight into the medical industry. Has been very successful in his endeavours and great catch for a highly challenging post. Thrives on challenges.



Senior Manager


via LinkedIn


Testimonial from General Hospital Kuala Lumpur

Alex looks at business from analytical point of view combine with a profound understanding of the market. Alex develops comprehensive strategy taking into a account of the customer needs and also the competitive environment. Alex goes the extra mile to fulfill the customer needs. Alex will be an outstanding asset to any organization.

Dr. Joseph Alagaratnam

28th April 2010

via Linkedin

Testimonial from Boston Consulting Group

I had the opportunity to work with Alex on my recent consulting project. I was very impressed by his knowledge of healthcare industry and market dynamics. He was a very structured thinkered and could look at issues from high level with deep insights. He was also very professional in representing his company. It was a great pleasure to work with him.

Zhaohui Gao

Project Leader at The Boston Consulting Group

29th December 2009

via LinkedIn

Testimonial from Leica Microsystems

Alex has analytical mind and thinks strategically. He constantly searches for ways to achieve growth. He has an excellent understanding of the market and the customer as well as competence in technical and commercial aspects. Hisability to communicate and build up network in all level round up his impressive qualification.

Ohm Savanayana


Microsurgery & Advance Imaging Applications

at Medical Division at

Leica Microsystems (Schweiz) AG

3rd December 2009

Via LinkedIn

Invendo Marketing Activities

Invendo Medical, a leader in sterile single use endoscopy has conducted marketing activities within a selected number of hospitals with their innovative single use endoscopy device for colonoscopy. image

There is obvious excitement in this new product among the prominent gastroenterologists as the novel approach of single use device takes centre stage.

A clear differentiator in the established field Invendo’s new product has generated so much interest in the products that it has been a truly amazing experience indeed.image









Testimonial from Invendo Medical GmbH

I have been working with Alex over the past two years. He provided services as a marketing consultant for the introduction of our novel category of medical devices into the South East Asian markets. Alex is extremely diligent and focused on relevant details. He succeeded in getting us in front of the most important key opinion leaders specifically in Malaysia but also established contact with highest level hospital management leaders. He also connected us to senior health policy officials all of which had a tremendously positive impact on our market entry activities. In addition to the quality of service provided and the high integrity, Alex is also really fast. All in all: spot on! I would wholeheartedly recommend Alex’ services to anyone looking into medical device marketing opportunities in South East Asia.”      image


Timo Hercegfi

Managing Director (CEO)

Invendo Medical GmbH

Part of Ambu Group

(Email sent on 22nd May 2018)

Sekolah Wawasan Workshop

It was a privilege to be invited to conduct a workshop with the students of Sekolah Wawasan Tun Tan Cheng Lock using my book A Man and his Wallet & other stories.  image

I had the privilege of conducting three separate workshops with students from different classes. image

Creative outbursts could be seen from the student s response as we worked on different kind of games yet it allowed the students to explore various possibilities with the options in hand.


School teachers  were also extremely helpful and I hope that the students learnt as much as I do in such a short period of time. image


LiveFree Develop 2017

LiveFree Develop

A Man and his Wallet & other stories were used as part of a tool in conducting motivational courses for the young. The book explores the all-encompassing themes of unconditional love, strength of family bonds, righteous moral values, respect for the elderly, passion for life and the inherent potential imageof self-belief.

A number of talks were held in international school and also primary schools in the hope that it will generate the creative spark among the students while instilling some form of understanding about life based on the stories in the book itself.

imageIt is very much hoped that A Man and his Wallet & other stories will continue to generate some form of interest among the students while participating in the motivational talks. The young generation, after all, is the torch bearer ofimage tomorrow.

Alex Tan was able to share his experience and conduct motivational talks in Kampar International School, Sekolah Wawasan Tun Tan Cheng Lock, St Xavier’s Institution and others as well.

The experience has been truly unique as dealing with the young allows us a rare insight into a world full of innocence yet allows us to marvel at their creative prowess.  Sometimes children can indeed teach us valuable lessons in life. We are all students irrespective of age, as long as our hearts and mind are receptive and mature enough to embrace new ideas and are still very much hungry for knowledge.

LiveFree Creative 2017

LiveFree Creative

LiveFree Creative is responsible for the publication of A Man and his Wallet & other stories in 2016 and was selected as one of the 50 Best Malaysian Titles fot International Rights 2016/17 by Majlis Buku Kebangsaan Malaysia. A Man and his Wallet & other stories was exhibited at the Malaysian Pavillion during the Frankfurt Book Festival in 2016.     image

The book launch for A Man and His Wallet & other stories was held in International Medical University (IMU) on 28th July 2016 and the guest of honour was Tan Sri Dato’ Dr. Abu Bakar Suleiman, chairman of IMU. Tan Sri Prof Datuk Dr. Augustine Ong, President of MINDS, Datuk Ramli Ibrahim, chairman of Sutra Foundation and Dato; Seri Yap Chong Lee, Executive Director of SHL were also present at the auspicious occasion.

LiveFree Creative second project Love Will Find You & other stories, primarily on the incomprehensible subject of love. It is expected to be released in 2018. image

The third project is an on going project entitled Protes, a novel written in Bahasa Malaysia yet the date of released has still not being confirmed yet.

LiveFree Creative’s projects includes literature works in both Bahasa Malaysia and English.

Besides these projects, LiveFree is working on multiple projects that includes Physics and Business based on Alex Tan’s years of experience being a researcher during his postgraduate years and his teaching experience while being a scholarship holder in University Malaya. His years of involvement in the corporate sector will add an extra dimension when he tackles the subject of business in his literary escapade.

LiveFree Business 2017

LiveFree Business

LiveFree is a boutique consultancy firm that provides services to organizations seeking to attain an accelerated phase of market expansion or generating a discernible footprint within the medical device fraternity.

In 2017, in its first year of commencement of consultancy services LiveFree worked with a number of organizations which has diffferent priorities in terms of achieving their market objectives in the region.


A German based organization, Invendo a manufacturer for single-use, robotically assisted endoscopy technology primarily in the field of gastroenterology. Its innovative products have brought unparalleled excitement among the gastroenterologists. Many gastroenterologists were spellbound by the novelty of the products and LiveFree is proud to have had an association with this innovative organization as a consultant in 2017.



A Swedish based organization with a global presence offers a unique yet innovative platform within the context of supply in the international healthcare industry. It is an IT platform where small and medium sized device manufacturers are able to be connected with local distributors, endusers and hospitals all around the world. In Malaysia, Cellmark, under the arrangement of LiveFree, met a number of potential distributors for a range of products carried by a variety of distributors. It is indeed a privilege for LiveFree to underatake this task with CellMark.


Johnson Medical International

A leading Malaysian based manufacturer with bedhead panel, pendants (to name a few) as part of their product portfolio has also acquired the esteemed Trumpf distributorship which are famous for their range of Operating Table, Light and Pendant. The collaboration of Trumpf and Johnson Medical in Malaysia is expected to usher in a new era of expansion in terms of possibilities. It is a great honour to be part of this adventure.